The Why

Nicole Quin

Nicole is a Marketing Communications expert specialising in Customer Experience strategy and implementation. She runs a CX design agency in Auckland New Zealand
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Recent Posts

How to build an effective Customer Journey Map to improve Sales

When the global financial crisis crippled economies in 2007, businesses had to rethink the way they marketed and sold their products and services.  At the same time consumer behaviour was changing ...

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CX Predictions for 2021

2020 was a turning point for all of us. Things that we didn’t think could happen, happened. We all had to adapt to the new reality we are living and our behaviour was forced to change to the new re...

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Definitive guide to Inbound Marketing in 2021

We live in an evolving world, everything can change from one day to the other like we witnessed in 2020. Inbound Marketing is not the exception from change, every year there are new ways we can ada...

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How to conduct persona research for Inbound Marketing

If you just discovered the amazing world of inbound marketing you probably know that one of the first steps to start working with this methodology is to create your buyer or customer personas. In t...

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