The Why

How to build an effective Customer Journey Map to improve Sales

When the global financial crisis crippled economies in 2007, businesses had to rethink the way they marketed and sold their products and services.  At the same time consumer behaviour was changing ...

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How to conduct persona research for Inbound Marketing

If you just discovered the amazing world of inbound marketing you probably know that one of the first steps to start working with this methodology is to create your buyer or customer personas. In t...

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