The Why

How to build an effective Customer Journey Map to improve Sales

When the global financial crisis crippled economies in 2007, businesses had to rethink the way they marketed and sold their products and services. At the same time consumer behaviour was changing with...

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CX Predictions for 2021

2020 was a turning point for all of us. Things that we didn’t think could happen, happened. We all had to adapt to the new reality we are living and our behaviour was forced to change to the new reali...

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