2020 was a turning point for all of us. Things that we didn’t think could happen, happened. We all had to adapt to the new reality we are living and our behaviour was forced to change to the new reali...

We live in an evolving world, everything can change from one day to the other like we witnessed in 2020. Inbound Marketing is not the exception from change, every year there are new ways we can adapt ...

If you just discovered the amazing world of inbound marketing you probably know that one of the first steps to start working with this methodology is to create your buyer or customer personas. In this...