The effectiveness of traditional marketing strategies continues to diminish in the face of new technologies, changing customer behavior, and rising customer expectations. The impact of marketing communications has been trumped by the real-life experiences consumers enjoy (or fail to enjoy) when interacting with a brand across the enterprise at every physical and digital touch point.
Indeed, the very definition of brand may be changing. It’s no longer just a logo, or a visual or verbal expression, or even the promise made to customers. A business’s brand is now comprised of the sum total of the actual experiences it delivers.
We are one of the first agencies in New Zealand to specialise in Customer Experience. Our team are experienced CX practitioners and we are proud to be recognised leaders in our field.
Hubspots growth platform is a full stack of software for marketing, sales and customer service with a free CRM at its core. By connecting all you data points to the free CRM tool, you can track your entire customer journey from first website visit to closed deal to happy customer.
We work with businesses of every shape and size. No matter how small you are now, you can get started for free. And no matter how big you become, our services and tools can grow with you.
In the late 90’s and early 2000s, digital marketers’ understanding of the consumer buying process was heavily based on the traditional, linear customer funnel – which is obsolete.Read more...
Goal setting. It sounds easy enough, but it’s often a challenge for marketers. After all, you want a goal that’s difficult to achieve and forces you to work your butt off, but it
can’t be so difficult it ends up being impossible to reach.